Despite the ugly controversy Lee Hyori is facing right now, most companies still find her worthy of their trust as their endorser.
Just when we all thought that Lee Hyori's endorsement offers would plummet and hit rock bottom due to Interpark's lawsuit against her for causing damage to the online shopping site's reputation, she receives an offer to endorse a Korean make-up company called "Clio".
It seems that her tarnished image as an endorser isn't enough to bring her down. If Interpark chose to drop her as their image model, some companies still believe that whatever controversies she's facing right now is not enough reason to hide the fact that she is still one of Korea's most influential celebrities who would be a big asset to their company as an endorser.
As a fan of Hyori, I feel bad that she had to be sued for something that she didn't intentionally do. I'm not an expert on this but I think endorsers are made to sign a contract which includes an agreement between them and the company that for the whole duration of the contract, they must protect their image at all costs. I heard some celebrities mention that some companies even require them to maintain a certain length of hair and not to conceive throughout the duration of the contract. Anything they do that goes against their agreement would result to a breach of contract. That's what happened with Hyori. Her image was stained when she admitted to the public that her album contained plagiarized songs. This event put a dent on her reputation, which consequently served as the grounds for Interpark to file a case against her. But no matter how I look at it, she didn't intentionally destroy her image to cause damage on Interpark. That's the reason why I feel bad about this whole thing.
But I was relieved when I heard about her new endorsement. It just means that we'll be seeing more of her despite what happened with Interpark.
Hyori, fighting!
Read the news article @: allkpop
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